Brooks is a place in Dnipro from the best Varava family.
In this place, you can eat probably everything you could find on the streets of Brooklyn, this is exactly what the owners were inspired by. The restaurant combines various street food cuisines of the world, so we faced the task of organically combining it all in one brand.
So we based on the traditional style of American street food.
We used different traditional advertising characters that can be found on the streets of New York as a mascots.
The sub-brands were differentiated by color, and voila, a fun and cheerful modern identity came out. We also developed a branded style for the Brooks Rooftop sub-brand, but thats another story.